Urban Nessentials is a woman-founded, purpose-driven brand based in the UAE, committed to transforming the way women experience their periods. Rooted in sustainability, comfort, and empowerment, our brand exists to offer thoughtfully designed, high-performance menstrual apparel that helps women move through life—from puberty to post-menopause—with confidence and ease.
Our Mission
We are on a mission to empower women to live freely and confidently, without being held back by the challenges of menstruation. We believe periods should never be a reason to pause or compromise one’s daily activities, goals, or comfort.
What We Offer
Urban Nessentials specializes in reusable, eco-conscious, and leak-proof period underwear and period swimwear that serve as either a dependable back-up or a standalone solution, depending on your flow. Our products are: Washable & Reusable: Eliminating the need for single-use products, reducing waste; Period-Proof & Leak-Resistant: Offering peace of mind with every wear; Comfort-Focused: Soft, breathable, and supportive enough for daily wear or overnight use; Sustainably Functional: Made with environmentally responsible materials designed to last. Whether you’re managing your first period, navigating postpartum recovery, or embracing life after menopause, our products are crafted to support you at every step of your journey.
Sustainability Promise
We are deeply committed to sustainability and reducing period poverty. Every pair of Urban Nessentials period underwear helps cut down on the billions of disposable menstrual products that end up in landfills each year. By choosing reusable solutions, our customers become part of a larger movement toward environmental and social change.
Why Choose Urban Nessentials?
Designed specifically for women in the Middle East with performance in high temperatures and active lifestyles in mind; Backed by research and customer feedback for real-life reliability; Ideal for schoolgirls; working professionals, athletes, mothers, and women of all ages; Inclusive range of sizes and styles for every body type and flow level.
Our products are made up of high quality, OEKO-TEX® standard 100 certified Bamboo fiber which is natural, antibacterial and bacteriostatic, hygroscopic and permeable, smooth and soft, green and biodegradable, breathable and cool as well as ultraviolet-proof. Bamboo is a sustainable material because of its rapid growth and because it requires only CO2. What is notable of bamboo fiber is its unusual ability to breathe and its coolness. Apparels made from Bamboo fibers are 1-2 degrees lower than normal apparels in summer and that is why bamboo fabric is used in much of our period intimate and apparel range.
The inner lining of our products are all made of GOTS certified Organic cotton fabric. Organic Cotton is grown safely without the use of harmful chemicals and fertilizers and processed without toxic dyes and finishing materials. So they are equally good for the environment and human health. Inner wear made of organic cotton fabric are safer as manufacturers adhere to very rigid and stricter production and manufacturing standards. There are no chemical retentions from organic cotton clothing; thus, people especially with sensitive skin, allergies or with specific chemical sensitivity will greatly benefit from having Organic Cotton fabric as the lining material in their Under-garments. Urban Period Wear
Soft, Stylish, Absorbent, leakproof full coverage and absolute comfort – Urban Period Wear has it all. Wherever or however you wear them, you can rest assured that our thoughtfully and expertly designed Period Wear will keep you feeling confident and in-control all day long. What more could you ask for while you are riding the crimson wave?
At Urban Nessentials, we’re more than just a period underwear brand—we are a movement to normalize periods, promote sustainability, and empower women to own their bodies and their lives without fear or shame.